There are many ways to improve website traffic, but one of the most effective is by targeting visitors who are most likely to convert into leads and customers.

Using these 5 proven tactics can help your business generate more traffic, which in turn can lead to a higher conversion rate. Keep these tips in mind when planning your next demand generation strategy.

1. Create a landing page

A landing page is the first place people land after clicking on an ad or link from social media. They’re specifically designed to capture a visitor’s attention and turn them into a lead.

A good landing page combines targeted messaging, cohesive design, and tailored information with just one call to action that harnesses the interest a visitor has already expressed. That focused, flowing experience leaves less room for distractions, minimizes pauses, and creates more opportunity to showcase your offer.

You can use a landing page for any type of campaign or offer you create, including content offers, marketing campaigns, and digital ads. However, it’s best to make sure that each landing page you create is specific to the campaign or offer and helps you convert as many visitors into leads as possible.

For example, let’s say you have an email list of 2,000 subscribers. You want to boost that list with new members by hosting an event that includes a guest speaker, giving away a product or service, or other similar activities.

Now, you need to create a landing page that is optimized for your event. It must include a clear call to action (CTA), a relevant image, and a compelling headline that explains the benefits of participating in the event.

Lastly, you need to include a contact form and a way for visitors to share your event with their friends. By integrating your landing page with your email marketing platform, you can track conversions and increase your chances of converting a higher percentage of your visitors into leads.

A good landing page can increase your website traffic by attracting a wider audience and deepening relationships with existing followers. It also has the potential to drive more sales by increasing conversions.

2. Share your content on social media

One of the best ways to drive traffic to your website is by sharing your content on social media. This is a great way to reach your target audience, increase brand awareness and build relationships with new customers.

To make your social sharing strategy successful, it’s important to share the right content at the right time. This means analyzing your performance on different social platforms and posting at the times when your followers are most engaged.

In addition to that, you should also make sure that you’re sharing only the highest quality content possible. This will help you boost your search engine ranking and get more clicks to your website.

Besides that, it’s important to create share buttons for your blog posts so that visitors can easily share them with their friends on social media. Using click-to-tweet plugins is a good way to do this, as it allows readers to highlight parts of your post they want to share with their social media followers without having to leave your site.

Another important thing to remember when it comes to sharing your content is that people are more likely to share articles with images. This is because they are more appealing and compel users to click on them, which increases your visibility.

In fact, a BuzzSumo analysis of 100 million articles has shown that articles with images get a lot more shares on Twitter. So, it’s important to use original graphics for your posts in order to improve their social sharing potential and increase your overall social media traffic.

3. Write e-books

Ebooks are a great way to get your content out there and increase website traffic. They are also a good way to generate leads and convert them into customers.

One of the most important things to keep in mind when writing an e-book is that it needs to be relevant to your audience. If it isn’t, no one will read it and your marketing efforts won’t be successful.

Another key factor to remember is that your audience will expect you to provide a thorough treatment of the subject matter in your ebook. They’ll expect that you’ve taken the time to explore different angles of a topic and explain the key details in your own words.

Before you start writing, you need to conduct research on your topic. This can include finding other similar ebooks that have already been published. You can also use other sources of information, such as statistics or case studies.

Once you’ve done your research, you can begin writing your ebook. Be sure to keep the overall flow of your book in mind as you write, and break down each chapter into small sections or bullet points. This will make it easier to focus on each point and ensure that you’re providing a comprehensive overview of your topic.

The most effective way to promote your e-book is to link it directly to your website. You can do this through a landing page or email campaign. You can also promote it on your social media accounts, or in your newsletter.

As with blog posts and other forms of content, your ebook needs to have a call to action that will encourage people to visit your site to learn more. It can be as simple as offering a discount price on the ebook or making a link to your website’s homepage obvious and easy to click. You may even want to ask your readers to take a survey or leave a comment.

4. Create infographics

A well-designed infographic can help you increase website traffic and generate more backlinks. The key is to choose a topic that is both sharable and trending. Using a tool like Google Trends can help you find what people are searching for on Google right now, and it’s also helpful to look at social media platforms, forums, and other online groups.

Infographics are visual storytelling tools that use charts, graphs, and other data visualization techniques to communicate information in a compelling way. They can be used to explain complicated concepts, highlight key information, or even help people gain new knowledge in e-learning courses or workplace training.

To create an infographic, you need a clear outline of your idea and the content that you want to convey. An outline will help you think about the structure of your design and how to incorporate graphics, text, and other elements into your infographic.

Creating an outline will also make it easier for you to pick an infographic template that will work best for your content. There are plenty of pre-made infographic templates available, so it’s worth checking them out for design inspiration and to get a better sense of what your infographic should look like.

When it comes to designing an infographic, you should always consider your target audience’s knowledge level and preferences. If your audience is less knowledgeable about the topics you’re presenting, a simpler format with easier-to-understand graphics will be more effective.

It’s important to create an infographic that includes an effective call to action, and to be sure to include keywords in your image file name and alt tags so it ranks higher in Google image search. These keywords can help your infographic attract more viewers and increase the chances of getting a backlink from Google, which is important for SEO.

5. Host a contest or giveaway

One of the most cost-effective ways to increase your website traffic is to host a contest or giveaway. They can be a great way to attract new people to your site and encourage them to share your content with their friends and family.

Aside from the potential of generating more website traffic, a well-run giveaway can also help you meet other marketing goals. The key is to choose the right prize that speaks to your target audience’s needs and interests.

It should be something that’s unique to your brand and reflects the values you want to promote. This is especially important if you’re looking to build your brand’s reputation or reach a wider audience.

Your contest or giveaway should be easy to enter, too. Participants should be required to follow you on social media or provide their email address, and once the contest is over, they should be able to choose a winner.

The contest or giveaway should be timed and promoted well to maximize its impact. It’s best to start it when the peak of your site’s traffic is highest and to continue promoting it until it ends.

Once the contest is over, it’s time to build your relationship with your entrants and deepen their loyalty to your brand. This will not only help you reach your other marketing goals, but it will also create a better impression for your brand.

While hosting a contest is an effective way to drive traffic to your site, it’s important to ensure that you aren’t spamming users with promotional emails. Spamming will not only decrease the effectiveness of your campaign, it will also send users away from your brand.