Backlinks are web resources such as websites, blog posts or product pages which direct back to themselves through external links. Search engines use backlinks to evaluate credibility of sites as well as signal their relevance for users.

One effective strategy for building backlinks is publishing quality content – such as blog posts, guides or infographics.

HARO

If you’re seeking quality backlinks for your website, HARO can be an effective tool. As a free service that connects journalists and bloggers with sources for answers, this platform sends requests three times daily from Monday to Friday at 5:35 am EST, 12:35 pm EST, and 5:35 pm Eastern time.

HARO’s database boasts more than 75,000 journalists and bloggers from top authority sites like Reuters, Mashable, New York Times and Wall Street Journal – providing you with an ideal way to connect with editorial staff of these high-profile publications.

Start responding to HARO queries today by creating an account with us! From there on out, you’ll be able to filter your inbox for only the most critical inquiries.

Once signed up with HARO, it’s essential that you abide by their rules. This means only answering requests that legitimately require your expertise while not responding to queries solely for link building purposes – doing so will build credibility among journalists as a source and prevent spammy queries from appearing in your inbox.

Remember not to hesitate in asking journalists for assistance by email if they need something answered; that way you can build long-term relationships and provide quality content to their readers.

Publicizing your name or brand in the media is an effective way to increase traffic numbers and boost SEO, while simultaneously building up a name in the industry as an expert in your field.

If you are a small business or freelancer, investing time and effort into signing up for HARO and using it as part of your link building strategy could pay dividends in terms of building credibility in your niche market.

HARO is an ideal way to kick-start your link building efforts as it’s a free service providing access to over 75,000 journalists and bloggers from high-profile websites. Furthermore, Google recognizes this type of backlinking which could have an incredible effect on your SEO rankings.

Guest blogging

Guest blogging can be an effective way of expanding brand visibility online and building credibility for your brand, while simultaneously building high-quality backlinks that improve SEO rankings and bring in new visitors. Done correctly, guest blogging can also generate high-quality backlinks that drive leads back to your site and generate additional sales leads.

Effective guest blogging requires finding sites that align with your business goals while offering quality content. A general rule of thumb for guest blogging success should be to partner with only bloggers/writers whose domain authority matches or exceeds your own, to ensure the blogs will provide sufficient value and meet all objectives set.

Once you’ve located a website that aligns with your goals, pitch guest post ideas. Be sure to review their writing guidelines, as they may have an established theme or list of topics they’re searching for. If accepted, ensure your post meets high standards in terms of grammar and flow.

Promoting your posts via social media and reaching out to other blog owners about them are also integral parts of guest blogging, especially if your goal is to become an industry leader in your niche.

When posting, it’s imperative that your bio includes a link directly back to your website. Your bio should include information about yourself, your background and the company you work for.

Your guest post should also feature a link to your website in its About Me section, providing readers with more insight into you and your company, which is key in building trust among new audiences.

As well as including external links in your posts, it can also be beneficial to include internal links for readers and search engines to make finding topics easier. This will make the topic clearer.

Make sure that the links you add are relevant and high-quality in order to avoid search engines penalizing your efforts, using tools such as Screaming Frog can help. Scan all links you add regularly!

Broken link strategy

Broken link building is a white-hat SEO strategy that involves finding websites with broken links and reaching out to webmasters in order to request backlinks from them. Acquiring these backlinks will boost both your search engine ranking and online reputation, giving your brand more exposure than ever.

Begin by compiling a list of websites relevant to your industry with multiple referring domains that feature broken page opportunities with high-quality backlinks. Once this list is in hand, use Open Site Explorer to identify all websites currently linking back to these broken URLs.

Once you’ve identified potential broken page opportunities, outreach emails can begin being sent out. Be sure to personalize each approach and include your unique value proposition (UVP). This will give your approach an edge over marketers who merely send generic emails.

Your UVP should provide something of value to the webmaster that makes switching out broken links easier for them – this may be additional content that expands upon existing articles, resources or anything else that would enhance the link’s benefit to their site owner.

Make sure your replacement content aligns well with the goals and purpose of the website you are targeting for maximum impact and chances of obtaining links in return. This will increase positive responses from webmasters as well as the likelihood of getting one in return.

The key is finding topics relevant to your industry or business that resonate with target audiences, while searching for specific keywords related to broken page topics.

Once you’ve researched your broken link and have collected sufficient information about it, create links relating to this topic with what you learned through research. Once your list of links has been assembled, use a link building tool such as Redirect Manager Pro so that dead pages are automatically redirected to their new landing pages.

Social media

Social media backlinks can be an effective way to expand your online presence and bolster SEO rankings, while simultaneously driving more traffic to your site and engaging with target audiences.

Building backlinks on various social media platforms – Twitter, Facebook and Instagram in particular – is possible using hashtag campaigns, sponsored posts/stories, sharing other websites’ content as well as sharing articles that feature backlinks from them.

Social media provides another great opportunity for building backlinks: by monitoring those who mention your brand and reaching out to those individuals, asking them to link back to your site with relevant information for their readers.

This can be an easy and effective way to increase the reach of your links, build brand awareness, and develop relationships with experts in your field.

With so many social media users using various channels for content consumption, it’s crucial that businesses choose the appropriate one for them and take note of which types of posts resonate best with their target audiences. If your target demographic prefers video over text-based posts, for instance, then YouTube would likely be best as an outlet to capture their interest.

As a result, your video content will be widely shared on various social media platforms and help generate backlinks to your website. Furthermore, blog posts addressing pain points among your target audience members could also be published to increase readership on these accounts.

Establishing and cultivating an innovative social media presence is integral to business success, but many businesses fail to capitalize on it fully. Instead, they post random bits of content without adhering to any particular theme or format.

Instead, brands should concentrate on developing a consistent style and including brand-specific concepts that fit within the overall tone and feel of social media channels. This helps establish a unified voice that speaks directly to their values, objectives and brand personality.