An internet presence can help your business to establish credibility and professionalism while expanding into online sales.
Regularly adding fresh content is one of the best ways to engage visitors and keep them coming back, from blog posts and surveys/polls.
1. Social media
Social media can be one of the most effective tools for driving customers to your website, providing free marketing solutions like this one to attract new clients, drive traffic to your site and ultimately close sales. But when using this free tool to market your business on social media there are certain considerations you must keep in mind when using it as part of its promotion strategy.
As part of your goals, it’s crucial that you differentiate between vanity metrics and those that truly matter. While tracking post reach, clicks, and engagement is necessary for measuring effectiveness of social posts, more attention should be paid towards metrics aligning with specific goals; for instance if your goal is increasing brand recognition it would be more beneficial focusing on likes/comments rather than impressions.
Next, it is necessary to promote your website on platforms that match its niche. For instance, if your business involves local winemaking, joining communities dedicated to wine enthusiasts would be appropriate as would joining LinkedIn groups dedicated to wine-makers or posting to them directly with links back to your website embedded into every post’s description is also advised.
One way to attract more customers to your website is by creating landing pages dedicated to specific offers. These pages contain all of the information that a potential client would need in order to redeem a discount code, download a guide or begin their trial period – streamlining customer experiences and increasing chances that users complete desired actions.
Retargeting campaigns should also be implemented on platforms like Facebook and Instagram. By uploading a list of website visitors into Facebook Custom Audiences, retargeting can help convert one-time buyers into repeat onsite customers – and quickly.
2. Search engine optimization (SEO)
Search engine optimization is a crucial digital marketing strategy that can help expand your business. SEO involves employing techniques to ensure that your web pages appear in unpaid search results on Google and other search engines. There are various strategies available for optimizing a website, including producing relevant content to keywords and adhering to SEO best practices; but remember, SEO should only ever form one part of a larger demand generation strategy.
Search engines serve as an information hub. Their algorithm searches the Internet in search of relevant results for every search query submitted, then displays them according to that algorithm. Their primary goal is providing the most pertinent results possible – this means looking at specific characteristics on each webpage such as its title, description and content as well as whether its structure contains keywords; its URL (which should contain meaningful words rather than long strings of numbers); whether or not other pages link back to this one etc.
Few people depend on multiple search engines to quickly and effectively find what they need online, with Google dominating with over 90 percent market share worldwide. Digital marketers typically devote most of their efforts towards optimizing websites so that Google ranks them well for searches; typically this entails ranking in the top five results on page one of SERPs; additional benefits could include increasing visibility through “Featured Snippets,” which appear above organic search results and are highly sought after among digital marketers.
3. Pay-per-click (PPC) advertising
Paid advertising can be one of the most cost-effective strategies for driving traffic to your website. PPC ads can be highly measurable and tailored specifically towards meeting specific goals such as increasing leads or sales online.
As the digital landscape rapidly shifts, marketers need to adapt and optimize their ad campaigns accordingly. Data-driven analysis is key in this regard; using it as part of your paid advertising approach can give you an edge against competition by offering actionable insights on every facet of the campaign.
There are various ad campaigns available, and all can be used to drive targeted traffic to your website. Selecting the appropriate ad type, placement and keywords can help you meet your goals more quickly and efficiently.
Remarketing campaigns, for instance, are designed to reach customers who have visited your website or mobile app before being exposed to ads for your products and services on other websites and apps. Remarketing can help increase brand recognition while driving conversions; but doing so effectively requires careful ad design and targeting.
PPC advertising can also help drive immediate traffic to your website if SEO efforts are taking longer than anticipated, or test new ads or promotions before rolling them out on other channels. PPC is an excellent way to begin paid marketing; using Google Analytics to track results of PPC campaigns provides insight into what works and where improvements need to be made; constant optimization is also key since even small changes to keywords, bids, or copy can bring big rewards!
4. Email marketing
Email marketing is one of the most efficient ways to drive customers to your website, serving both as promotional content and forming relationships with your target audience. In order for email to work for your business and audience effectively – for instance a campaign featuring case studies would work wonders with B2B companies but might not work as effectively when used by B2C businesses – creating a strategy specific to both will help ensure its success!
Make the most of your email campaigns by including calls-to-action (CTAs) that encourage subscribers to visit your website or take other actions, such as signing up for your newsletter, sharing an article on social media or downloading free resources. However, keep in mind that email is an intimate medium; avoid making it sound spammy as this can cause readers to disengage from or even unsubscribe from receiving them which can compromise deliverability of emails sent in bulk.
Email campaigns can also help drive visitors back to your website through retargeting. For instance, if you run an online store, using customer data to create a Custom Audience on Facebook and retarget them with ads featuring products they viewed can help convert leads into paying customers and drive increased business growth.
Blogging can be an excellent way to bring visitors to your website – and not only because of the content it produces. Blogging for business can also help rank higher on search engine results pages (SERPs) and target specific keywords that your customers are searching for – this can be especially effective for businesses offering products or services within a certain niche, like zero waste stores and health food restaurants.
Blogging can also help your brand become more personable. By sharing high-quality blog content on issues that are important to customers, they’re more likely to trust and return as repeat buyers. Plus, blogging provides you with an opportunity to address frequently asked questions or share company updates!
Keep in mind that when it comes to attracting customers online, your competition might not only consist of larger businesses. Most small and local business owners likely employ SEO and blogging techniques in order to drive customers directly to their websites.
HubSpot reports that marketers consistently rank SEO and blogging among their top three strategies for marketing their businesses, so if these methods haven’t already been employed to draw customers to your website, now is the time to implement them! With just a little work and planning, your site could become a hub where visitors come back often to become repeat visitors and paying customers. Want more insight into making WordPress work for you? Schedule a demo now – our experts will walk through its basics while showing how you can customize it and make your site truly personal just enter your email below and get started today!