As the owner of a website, your goal should be for it to attract visitors; however, you may be unclear on how best to achieve this result.
There are multiple strategies available to you for getting your website noticed online, some more successful than others; the key is finding one that suits your business model and implementing it consistently.
1. Invest in SEO
Search Engine Optimization (SEO) can be one of the best investments you make for your business, helping increase website visibility and increasing revenue streams. It offers cost-effective results.
Reaching a high return on SEO investment requires setting measurable goals and keeping an eye on results on a regular basis, giving you insight into whether or not investing in it again makes financial sense.
An effective starting point when it comes to SEO is looking at your competitors’ efforts in this regard – you may be amazed at just how much money they are investing into this form of promotion!
One way your competitors may be drawing traffic to their sites is via social media; others hire experts to produce video content or text articles. Understanding their strategies will enable you to devise more effective ones for yourself.
Make your website mobile-friendly to optimize usability on smartphones and tablets, by compressing images and optimizing navigation menu. To enhance this mobile-friendliness even further you may compress images further or optimize navigation menu further.
Search engine optimization remains an effective and economical means to market your business online, with an incredible return on investment that could prove very fruitful in the long run. Therefore, investing in SEO is crucial to keeping pace with competition in your industry and building strong footholds within it.
2. Make it mobile-friendly
If you want more traffic for your site, making it mobile-friendly should be one of your priorities. Most people rely on smartphones as an Internet access method and if your website is difficult for mobile phone users to navigate then this may result in lost sales opportunities.
Make sure your site features a responsive design to ensure the content remains the same while being displayed correctly on each device. Doing this ensures visitors to your site experience optimal viewing results across devices.
Your mobile homepage should be easy for visitors to navigate, with all essential information displayed prominently and readily visible. For instance, if your goal is to encourage train ticket purchases via fillable forms, place the link directly in the top-left corner so it is immediately noticeable and clickable.
Sub-headings and bulleted lists can also help break up large blocks of text for improved readability on mobile devices.
Make your body copy easily readable on mobile devices by choosing font sizes of at least 14px and providing plenty of whitespace around it, helping the reader’s eyes focus without becoming fatigued by long blocks of text. Images or short videos can also help the brain process what they are reading.
3. Create high-quality content
Content that ranks well in search engines is essential to making a website successful, yet producing it on an ongoing basis can be time consuming for small businesses. One solution would be outsourcing this task to a content writing service provider who can deliver consistent high-quality articles.
Researching your audience is the key to creating high-quality content, as this will allow you to identify their pain points and address them through your content creation.
Maintaining unique and contemporary content is also key, as users will respond more favorably. When looking for something fresh and novel to consume, unique and unexpected content will likely catch their eye more readily than something familiar and outdated.
Keep in mind that every social media platform has unique requirements, so it is key to create content suitable for each platform in order to prevent your posts from interfering with each other and having an appropriate tone and voice.
Content creation can be difficult when trying to adapt it for each social media platform, but the effort can pay off. Learning which file specs and content types work on each of them will allow you to quickly identify which types are more successful in terms of driving engagement than others.
4. Publish on social media
Social media publishing is an effective way of getting your website noticed by readers and driving traffic back to it. Social media posts allow your content to connect with readers while increasing site awareness and driving more visitors back there.
There is a range of different social media platforms to choose from, each offering distinct advantages. Instagram is ideal for sharing photos and videos that contain lots of detail; additionally, hashtags help ensure your posts will show up more frequently in search results.
Joining forums is another effective way of getting your content noticed, but be sure to read their rules and guidelines prior to signing up – this could make a big difference in terms of success, as well as prevent you from getting banned!
As a final tip, make sure to post on social media regularly – once every week or few days is best. Scheduling posts ahead of time ensures they will reach the right followers at exactly the right times.
Automating some of the more routine social media publishing tasks can save time and effort, enabling you to devote more of your attention towards creating high-quality content. Plus, automating some tasks will give your team more control over what content is shared with audiences as well as provide you with a better overview of overall social media performance.
5. Join forums
Forums provide an ideal opportunity to network and learn about what’s new in your industry, while sharing ideas and discovering latest trends. To get the most from your forum experience, read and follow its rules of engagement, then engage in relevant conversations – the best forums are community driven where members contribute their expertise while owning the discussion. In order to join a forum you’ll require a valid email address and internet connectivity; after signing up the website will send out a verification e-mail that allows you to participate without reentering username or password each time logging on.
6. Reach out to other websites
One effective strategy to increase awareness for your website is reaching out to other sites. The key is finding websites related to or having similar content as yours – Google can be useful here in finding related topics and websites.
Once you’ve identified sites likely to be interested in your content, email them and ask for a link back. This approach can be very cost-effective while still getting your message out there, though research must be performed beforehand in order to target only relevant websites and blogs.
Keep a log of which websites you respond to in order to identify which are most appropriate for your brand and which might need additional work. This can help determine which are more successful and which may need extra focus from you.
Make each email more personal by writing a short paragraph about the site you want them to link to and why you want them to link there. This will make the message stand out more and ensure that it gets noticed by recipients.
As part of your digital strategy for reaching customers online, having a high-quality and unique website is critical. In addition, make sure your contact details appear in relevant lists, directories, and indexes to increase visibility and rank higher on search engines such as Google or Bing.