There are a lot of things you need to keep in mind when it comes to SEO your YouTube channel. But the best thing to do is to take your time and research. The more information you have, the easier it will be for you to find the things that will help you achieve your goals.

Keyword research

If you want to get more views and subscribers for your YouTube channel, you should research keywords. This process is a great way to increase your video’s visibility and relevance. You can also use this information to create more effective content.

There are several free tools to help you do the research. One of the best is the Google Trends tab. The trending section shows a list of popular searches associated with a topic.

For instance, you can type a keyword such as “social media” into the search bar and see what comes up. It’s a good idea to include a number of long tail keywords in your descriptions to optimize your content for search engines.

If you are interested in doing some more in-depth keyword research, you can check out SEMRush. It’s a tool that can help you find relevant keyword ideas and generate a dynamic master list of top options.

Another useful tool is vidIQ. This is a browser extension that provides a number of related keyword ideas. It also gives you metrics on the topic you’re researching.

To summarize, there are many free and paid tools to help you do your keyword research. If you’re trying to increase your YouTube channel’s visibility, you should use the following suggestions:

Using the right keywords is important to make sure your video gets seen. Using hashtags is another important aspect of this process. However, it’s not a good idea to use hashtags if they are not relevant to the topic of your video.

A good keyword research tool can help you find the most relevant and appropriate keywords to use in your videos. When you do this, you’ll be able to make more effective content, increase your views, and build an audience. Best of all, you’ll have a better chance of creating viral tags that will keep your content in front of your target audience.

Overall, using the right keywords is a must for any video marketer. Whether you are creating an instructional video, a video about the latest trends in tech, or a review of a new product, you need to ensure your content can be found.

Writing a quality video description

A quality YouTube description is a critical part of attracting viewers to your channel. The description is your chance to entice viewers to watch your videos and get them to take action. It can be used to promote your brand, products, and services.

Ideally, your video description should include a few keywords that are relevant to your content. These keywords can help your video rank higher in search results. However, be careful not to oversaturate your copy with keywords. This can lead to poor user experience and damage your YouTube reputation.

When you write a YouTube description, use a conversational tone. This helps viewers feel like you are talking to them, and they are more likely to want to engage with you. You can use a lighthearted tone or a more formal one.

Remember that the first 200 characters are the most important. YouTube automatically cuts your description to this length, but there’s still plenty of space for you to write a more informative description. Using the remaining text to provide information and links is a good way to make your description more appealing.

Be sure to include a few relevant hashtags. Hashtags appear above the video title and help users find the video.

For example, if you’re a holistic coach, you might include links to your website, your book, and your BetterHelp referral link. If you’re a music composer, you could mention a few songs and include a timestamp.

You can also include links to your social media accounts and blog posts. Including links to your social media is a great way to encourage viewers to stay engaged with you.

Lastly, you should check your descriptions in YouTube Analytics. You don’t want to accidentally violate YouTube’s policy. And you definitely don’t want to sound too salesy. By following these tips, you can ensure that your description is optimized for both SEO and user engagement.

Adding links to your YouTube description can increase the chances of users clicking on them. In addition, adding links to your video can help people discover your YouTube channel and other products that you may be selling.

Adding a targeted keyword

If you’re going to start a new YouTube channel, or want to improve your current one, it’s a good idea to do a bit of keyword research. It can help you create a successful video channel. Using a tool like the Semrush Keyword Magic Tool can help you figure out what your target audience is looking for.

One of the best ways to use keywords on your YouTube channel is to utilize hashtags. These hashtags are a popular social media tool that will help your videos show up in more searches. However, these should only be used if they’re related to your topic.

Aside from using hashtags, you should also consider using the appropriate YouTube video optimization tools to get your video noticed by the search engines. This is especially true if you’re targeting your content to a specific niche.

Another important video optimization tool is keyword mapping. Keyword mapping pairs pieces of content with relevant keywords to maximize the potential for your content. Organizing your keywords into a spreadsheet is a useful way to plan future content.

The first line of your video’s description can also serve as your keyword. Whether you use a single word or a multiword tag, you should use your target keyword in the first 25 words.

Another helpful trick is to take a look at the Google Trends tab for a topic you’re interested in. This will give you an idea of how popular that topic is. You can then use a similar phrase or keyword to optimize your video.

In addition to keywords, you can also include hashtags in your videos’ titles and descriptions. Hashtags help your content appear in more searches, and will also show up directly under your video.

Finally, you’ll want to take advantage of YouTube Studio’s keyword research feature. After you’ve established your channel, log in, and click on the Research Tab. When you’re done, you’ll have a list of the top searches across YouTube. From there, you can customize your channel’s keywords and explore the possibilities of creating new content.

Measuring success

When you are SEOing your YouTube channel, you want to be sure you are gaining the exposure you need to succeed. Getting the highest Google rankings is a great start, but you should also focus on optimizing your videos for discovery. Using YouTube Analytics can help you optimize your content.

YouTube Analytics provides important data that can guide your video marketing. You can learn what types of videos perform well and what subtitles are best. It can also give you valuable information about your audience.

For example, watch time is one of the most important metrics you can track. This tells you how much time viewers spend watching your video. The longer viewers watch your content, the more engaged they are.

Another metric to pay attention to is impression click-through rate. Usually, the higher the click-through rate, the more engagement you’ll get. Generally, 10% is a good rate. If you’re seeing low impression click-through rates, you may need to rethink your video title or thumbnail.

You can also look at traffic source reports. This gives you a better understanding of the journeys users take to find your videos. In particular, you can see if your video is generating views from external sites, or if you have subscribers.

Depending on your strategy, you can also track YouTube performance year over year. Knowing your results will allow you to avoid repeating past failures. Also, you can track your video within the first 24 hours of release.

Another key metric is the demographic report. This enables you to compare viewers by age, gender, and location. Once you have a good idea of who your audience is, you can focus on creating content that appeals to them.

Finally, you should look at the average view duration. Increasing your average view duration can increase your visibility, and help you make strategic decisions. Ideally, your videos should be growing over time.

You can download the YouTube Analytics dashboard template to help you track key metrics. This is a simple to use tool that can be used as a standalone dashboard or in your marketing reports.