What Are SEO Tools?

What are SEO tools

Depending on your business and your level of expertise, there are several tools that can help you to improve your search engine ranking. This can be as simple as looking at a few basic metrics to see if you are gaining traction or you may need to use more advanced tools to analyze the data. There are several ways to do this, including using a tool like Ahrefs, SpyFu, Conductor, and more.


Founded as an SEO blog in 2004, Moz has become a full-fledged marketing analytics tool and consulting firm. The suite of tools they offer includes keyword analysis, link building, inbound marketing, and content optimization. They also have a number of tutorials and educational content. The company has a reputation for a strong user experience.

They have a free version of their tools, which are good enough for most small to medium businesses. They offer a multi-tier pricing model to accommodate a variety of budgets. The interface is easy to use, but does require a little investment of time.

They have an on-page optimization feature that provides step-by-step guidance. It shows you the most important elements on a page, and provides suggestions based on top-ranking sites.

They have a tool that analyzes search results for your competitors. It can help you find out what pages are ranking well for certain keywords, as well as provide recommendations on how to optimize your own site.

Another nifty SEO tool is the MozBar, a browser extension that shows you recent links and inbound links on your website. It also tracks keywords across a variety of search engines. The Chrome extension can also show you the top-ranking URLs, as well as information on the domain authority of a site.


Whether you’re a novice or a veteran, Ahrefs SEO tools can help you boost your SEO and drive more traffic to your website. The company’s applications are easy to use, and they offer extensive data visualizations and data export capabilities. The application also offers a range of free tools that you can try out before deciding to pay for the service.

For starters, Ahrefs’ keyword research tool allows you to find keywords that have the potential to generate traffic and increase your conversions. It also provides you with an estimate of the difficulty of ranking for those keywords. This tool can also show you the sites that link to a given URL, giving you an idea of how strong those links are.

The content explorer allows you to find content that is relevant to your website and that has performed well in the past. This tool can help you identify gaps in your content, and it can also lead you to guest blogging opportunities.

The Ahrefs backlink checker is another tool that helps you build quality links to your site. It can also track your rankings over time, and it shows you the quality of your links.


Regardless of how big your business is, Conductor can help you develop and implement an effective SEO strategy. With a comprehensive set of tools, it’s easy to improve your site’s organic search ranking. Plus, it’s easy to manage.

The best part is that you don’t have to have a huge budget. Conductor offers a full suite of SEO tools that are free to use. They include a keyword index, social media mentions, and the latest in S.E.O. tech. They even have a knowledge base and FAQs to help you get started. You can even track and analyze your website’s progress.

The tool also includes a Summary Bar that shows high-level metrics on your page. This section is especially useful if you want to diagnose potential problems with your pages. You can even review your ranking and traffic on a monthly basis.

The platform also offers a slew of other features. In addition to the standard keyword research and indexing tools, users can also preview header tags, metadata, and media. You can even publish changes directly from the platform. In addition, you can integrate Conductor with your favorite tools.


Using free SEO tools can give you valuable insights into how well your site is performing. These tools will help you to rank higher in search results. You can also use them to keep your site competitive and improve your website performance.

One of the most useful free SEO tools is Google Search Console. This tool allows you to monitor the performance of your website and identify any indexing or sitemap problems. It can also help you to optimize pages that have high rankings but low click-through rates.

Another useful free tool is the Serpstat keyword tool. This tool gives you a summary of keywords and their CPC value. You can also see how much competition your keyword has. You can also check the CPC value of your top competitors.

You can also check how many pages your keywords are ranking on, and the overall search volume for your keyword. You can also get a list of similar words and phrases.

The Ahrefs free edition allows you to do three site audits per day. You can also track up to 20 keywords and generate ten keyword recommendations.

Google Title Rewrite Checker

Fortunately, it’s easy to check whether or not Google rewrites your page title. The Google Title Rewrite Checker tool is available to SEO professionals for free.

Essentially, the title rewrite is a process whereby Google rewrites or replaces the content in your title tag. This is to improve the appearance of your search results.

The rewriting process is based on a number of factors. For example, Google rewrites titles that are too short, too long, or contain the wrong keywords. It also rewrites titles that have been repeated too many times. In some cases, Google may even rewrite or replace a title tag if it doesn’t align with the intent of a searcher.

The other important factor is the type of rewriting that is occurring. For example, Google rewrites long titles that are in awkward positions, such as the middle of a block of text. This is not necessarily a bad thing, but it can reduce your control over the search engine results.

The best way to find out if Google rewrites your title is to use a third party tool. SERP Analyzer and SEOwl offer a free tool that will give you a snapshot of the latest title changes.

Screaming Frog SEO Spider

Thousands of SEOs use Screaming Frog to get a good understanding of a website. It allows you to see all the details of a site, and it is a must-have for digital marketing teams and SEO experts. It helps you uncover a lot of information about your website, and it is easy to use.

Screaming Frog is also a great tool for PPC professionals. It gives you a bird’s eye view of your website, including information about your links. It also helps you analyze your page titles and meta descriptions. It can also detect broken links, and wring redirects. It helps you find a lot of technical information about your website, such as its robots directives. It can even help you determine if your pages have a Google Analytics code.

Another feature is the summary stats feature, which shows you important information during a crawl. It displays things such as page description length, the number of inlinks to an image, and the number of duplicate page descriptions. It also highlights pages that need some optimization.

On-Page SEO Audits

Using On-page SEO audits is a great way to improve your website’s search engine performance. These tools can help you identify problems, such as broken links, duplicate content, and missing meta descriptions. They are also important because they can help you improve the user experience of your site.

A tool such as Serpstat can help you determine how well your site is optimized. This can help you get more traffic to your site. In addition, it can also tell you how your site compares to similar sites.

The Google PageSpeed tool can analyze your on-page performance. The tool also lets you know if you have too many HTTP requests on your page. This can slow down your page’s load time.

It can also help you figure out how to improve your site’s mobile-friendliness. This is an increasingly important part of your SEO strategy. This will help your ranking in the long run.

The most important thing to remember is that your site needs to be free of errors and poor images. You can also test your SEO with a tool like Serpstat, which can help you find and fix broken links.


Whether you’re looking to get more organic traffic, enhance your sales, or increase your ROI, SpyFu SEO tools can help you find the best keywords and optimize your content. It also provides a host of competitive research tools that can help you identify your competitors’ marketing strategies and discover backlinks.

With a user-friendly interface, SpyFu is easy to use. The search bar makes keyword searches easy, and the results are instantly displayed. It’s a great way to get an edge over the competition in your niche.

The SpyFu database includes 96 million domains and 7 billion search results. This means that you’ll have access to a wealth of data on your competitor’s SEO, PPC, and paid advertising campaigns.

SpyFu also offers a free trial, and you can sign up for a monthly or annual subscription. If you don’t like it, you can cancel your subscription within 30 days.

There are three plans, and each includes unlimited searches. The basic plan costs $39 per month, and includes 6 months of historical data and 5,000 weekly tracked keyword rankings. If you’re interested in more advanced features, the Team plan costs $299 per month and includes 2000 domain contacts, custom branded reports, and unlimited searches.