What Do Hits Mean on a Website?

What do Hits mean on a website

Hits are a measure used in website analytics to indicate the number of files requested from a server by visitors’ browsers.

These files may include HTML, images, CSS documents and more that come together to form a single pageview.

Page Views

Page views are an important metric to gauge your website’s performance over time. They enable you to identify which pages are driving traffic and converting visitors, as well as improve user engagement by creating more engaging content for viewers.

Google Analytics calculates pageviews as the total number of times a page was viewed by a user over an extended period. This can include multiple visits from one person, but does not count reloads or back buttons from that same individual.

For websites that primarily rely on ads for revenue, pageviews and sessions are crucial metrics. High pageviews indicate your content appeals to a broad range of users, which in turn leads to higher conversions and greater revenues.

However, high page views can also indicate issues with your website’s navigation or content. For instance, some visitors may not be able to locate the information they need on your page, leading to lower visit rates and a higher bounce rate.

At first glance, page views and visits may seem confusingly distinct, but once you understand them, these metrics can be used to detect potential issues on your website. A high number of page views could indicate visitors are having difficulty navigating around or don’t find content engaging; this indicates a need for revisions or improvements to both. Conversely, low visits indicate your site isn’t drawing enough visitors or aren’t loyal fans – suggesting changes need to be made in marketing strategy or website layout to better suit these individuals.


Visits are a web analytics metric that displays how many users have viewed or interacted with a website. They’re important for businesses to track, as they provide insights into how much traffic comes in from each source.

Metrics also enable online business owners to compare visitor counts with total traffic numbers, which can be useful in recognizing trends such as seasonal spikes or drops in visitors.

Page visits can provide insight into how popular your website is. For instance, if you receive many visitors but only have low page views, this could suggest that people aren’t staying around for very long.

Another metric to consider is bounce rate, which measures the percentage of visitors who enter a site and then leave within a specified time period. The higher this number is, the less likely your website will engage and retain visitors.

A high bounce rate can be indicative of a website that lacks engagement or lacks compelling calls to action (CTAs). This presents you with an opportunity to reevaluate how best to convert visitors into customers.

You can view your website’s visit data by navigating to your site metrics page in HubSpot. On the ‘Sessions’ tab, you’ll see various visitor statistics like average session duration and bounce rate. Additionally, you’ll be able to identify visitors from different countries as well as which devices they use when accessing your website.

One important distinction to be aware of is that a visit is considered one single session even if the user viewed multiple pages and refreshed their browser. A visit begins with the first page view and ends when either they close their browser, exit out of your site, or have logged in for at least 10 minutes without returning to it.

It is also possible to define a unique visitor, who is an individual user who has never visited your website before. This metric may be more valuable than total visits since it does not allow for the manipulation of data by power users.

Unique Visitors

The number of unique visitors on your website can be an effective metric to gauge the success of your marketing campaigns. It gives you insight into whether or not your site is reaching new viewers and helps determine which SEO tactics are working well.

Web analytics defines a unique visitor as an individual user who visits one page or set of pages within a specified time. This differs from visits, which record every person who visited your site during the reporting period.

Google Analytics can identify a unique visit when someone opens a session on your website using cookies. Unlike regular visits, which are determined by IP addresses, unique visits are based on the user-ID in the browser cookie.

This unique identifier is associated with each browser and used to monitor each visitor’s visit. You can calculate this metric over several days, weeks or months and it serves as an excellent way to evaluate your website’s growth and performance over time.

It can help you comprehend how your audience responds to the content on your website and make informed decisions regarding improvements. Furthermore, it allows for targeting marketing campaigns at specific segments of your target market in order to reach the right people and encourage more sales.

If you find that many new visitors to your website but no returning ones, it could indicate a problem with the website. On the contrary, if all of your unique visitors keep returning regularly to check in, it could indicate that customers enjoy what you have to offer and stay longer on your site.

Understanding your audience’s behavior can enable you to craft more effective marketing strategies that will boost unique visitor numbers. It also assists in determining which channels are generating the most traffic and allocating budgets accordingly.

CANNDi provides an intuitive way to track unique visitors on your website, giving you insight into who is visiting and what they’re searching for. With this data at your disposal, you can make informed decisions about how best to increase unique visitor numbers and attract more qualified leads.

Authenticated Visitors

When a visitor logs in successfully on your website, the system creates an account for that individual. This enables them to log in across your site and applications without needing to log out again, thus cutting down on support expenses.

Authenticating a visitor usually begins by redirecting them to a login page in an external window. Once authenticated, this page will send the authentication code directly into the conversation window and attaches your customer identity to all conversations that have been started.

If the login is unsuccessful, a message will appear prompting the visitor to log in and they will be redirected back to the login page. On successful authentication, however, a message congratulating them on their accomplishment and a minimized window with new message notifications will be shown.

Depending on your setup, visitor identification can be utilized to customize messaging engagements for customers. However, this functionality is only accessible if you have enabled Visitor Identification in your HubSpot account and all users have either a Professional or Enterprise subscription.

With Visitor Identification, you have three types of visitor identifiers to choose from: anonymous ID, user ID and visitor ID attribute. These identifiers are stored in the visitor profile – a record in AudienceStream which stores visitor attributes and allows for stitching together of visits.

Tealium Collect generates an anonymous ID for each visitor that is included in the data sent to AudienceStream and allows Tealium to identify a visitor across devices and browsers.

Next, Tealium receives a user identifier when an authenticated visitor validates their identity by providing an email address or other contact information. This identifier is then included in the data sent to AudienceStream and allows Tealium to identify visitors across devices, browsers and sessions.

Once a visitor is identified, their profile in AudienceStream is automatically matched with one. This profile contains details about the visitor and any messages sent from your website or app. It may include first-party customer data as well as details about other sites visited by this individual.