What is Backlink Strategy?

Backlinks are an integral component of search engine optimization (SEO) and have the potential to boost your site’s rankings. Google uses backlinks as one factor when calculating a webpage’s authority value; backlinks determine this value based on their number and quality.

To improve your website’s SEO performance, you can employ a range of strategies. These may include content marketing, link exchanges, influencer marketing and more.

Internal Links

Internal links are links that connect pages on your site to one another. They pass PageRank (or SEO value) and context through anchor text and surrounding content, helping search engines crawl and index your website.

They can also assist in reaching other SEO objectives, such as driving conversions or increasing website traffic. Furthermore, they improve user experience by helping visitors locate pertinent content more quickly and avoiding potential roadblocks on your site.

Ideally, your website should have a hierarchy that makes sense to users and search engines alike. Your homepage should be at the top of this structure, followed by other pages more vital to visitors – such as an about page, FAQs, and contact info.

Once you have an accurate understanding of your website architecture, begin adding relevant internal links between important pages and posts. Not only are these links beneficial to users, but they also assist Google in learning the structure of your site and which pages are most important when ranking pages.

The number of internal links you add depends on your website’s size and how often you publish new content. Generally, 3 to 5 internal links should be included for every 800 words of written material; however, resource-heavy pages might require more links than blog posts do.

Furthermore, you should link to your most popular posts from other pages on your site, preferably in the sidebar or footer. Doing this gives the post more authority and makes it simpler for visitors to access.

To maximize this strategy’s effectiveness, create an internal linking plan that prioritizes only quality and relevant content. Doing so allows you to strategically link from authoritative pages to those needing extra SEO love.

It’s wise to utilize tools with a site audit feature that can detect broken internal links and their anchor texts so you can quickly locate and fix them without disrupting your SEO efforts. Most such tools provide this capability at no cost.

External Links

An external link is a hyperlink that directs visitors to another website outside your own. It plays an integral role in SEO and helps build the authority of your site.

Comparative to internal links, external ones offer greater SEO value as they are seen by search engines as endorsements from third parties. You’ll typically find these types of links in articles, social media posts and other online content that is shared widely.

Your readers gain more knowledge by providing them with resources that provide additional detail on a particular topic. It’s an effective way to demonstrate that your content is useful and trustworthy, which in turn boosts its rankings on SERPs (search engine results pages).

However, it’s essential not to overuse external links. Google takes into account linking intensity when determining your ranking for a piece of content. For instance, linking data sources in an article about tech and science is more beneficial than including links in product description posts.

High-quality external links are determined by several criteria, including credibility, the relevance of contents between the linked source and target page, as well as the anchor text used for linking. Optimal anchor texts should be composed using natural language and include relevant keywords.

To guarantee your external links are as effective as possible, it’s essential to review them frequently and confirm they remain relevant and accurate. Furthermore, searching for broken links may cause search engines to devalue your website and lower its ranking on SERPs.

Tracking your website’s external links metric on your digital marketing dashboard is a wise idea. This can help you keep tabs on them and make necessary improvements if required.

Another factor to consider when working with external links is their impact on user experience. If your external links distract or push users away from your content, then it’s best to eliminate them as soon as possible.

To encourage readers to stay and engage with your content, open external links in new tabs. Doing this can increase page dwell time and therefore boost SEO efficiency.

Anchor Text

Anchor text is the clickable text within a hyperlink that directs users to another destination on the internet. While it’s an essential element of backlink strategy, it often goes overlooked by novice SEOs.

Relevancy is the cornerstone of effective anchor text. When a link contains relevant content, search engines are better able to determine what the page is about and how best to rank it for that term.

That is why it’s essential to utilize different kinds of anchors across your link profile. Doing so promotes a more organic and natural looking anchor profile which in turn may help boost your website’s ranking on search engines.

It’s essential to remember that Google’s algorithm has evolved in recent times and now prioritizes natural language processing. They want users to receive accurate search results based on what they actually type or speak, rather than simply matching keywords together.

For optimal effectiveness and eye-catching links, combine exact match, partial match, and branded anchors. Exact match anchors contain your target keyword while partial match and branded anchors incorporate variations of that same phrase.

Branded anchors are the most prevalent, making up around 40% of your anchor profile. This is because they’re branded and related to your company’s business, making them more pertinent than generic anchors that don’t mention your company by name.

Exact match anchors remain the most effective type, but it’s essential to use them sparingly in order to prevent your website from receiving a penalty from search engine crawlers.

Partial match anchors offer more versatility and can be an excellent way to incorporate your target keyword without risking a penalty. While they can be beneficial when trying to boost rankings, they should only be utilized as part of an overall link building strategy and not spread around randomly.

Finally, it’s essential to remember that selecting the correct anchor texts can be challenging. It is worth taking the time to analyze your link profile and develop an optimized strategy tailored towards your unique requirements; this skill may take some practice but the effort will be well rewarded in the end.


Google uses backlinks to determine the relevance of a website and consequently improve search rankings. The relevancy of a backlink depends on several factors, including its page appearance and position within it. Generally speaking, links placed within the body of a page are considered more valuable than those located in sidebars or footers or lower in content.

Similar to relevant websites, backlinks from trustworthy sources carry more weight in the eyes of search engines than links from low-quality or spammy sites. Therefore, it’s essential to build links from sites relevant to your business or target market.

Relevance also impacts how Google views your site’s quality. It is essential to remember that Google regularly changes their algorithms, meaning the relevance of a page or website may shift over time. Therefore, it’s essential to regularly assess the value of your content and make necessary improvements if needed.

One way to boost the relevance of your content is to craft high-quality articles that address keywords and pertinent subjects. This strategy may lead to improved rankings for your website as well as increased traffic.

Another effective method for gaining backlinks is through guest posting on relevant websites in your niche. This approach tends to be less risky since it’s only natural that websites related to your industry would want to link back to the same type of content.

Additionally, it can help boost your credibility and boost SEO results. Plus, it may even attract new customers to your business!

Furthermore, relevant links improve your SEO as they signal search engines that your content is reliable and trustworthy. This makes them more likely to appear in results, increasing the chances that people will click on it.