Websites that attract a lot of traffic are often social media platforms, search engines and news websites. These sites usually have a wide variety of content and high user engagement.

In order to increase web traffic, companies must make their websites more appealing. They can do this by incorporating features that people value most, such as easy navigation and a blend of trendy designs with timeless elements.

Blogs

Traditionally, the most popular websites are social media platforms and entertainment sites. However, there are many other types of websites that also attract a lot of traffic. These include business blogs, technology blogs and fashion blogs.

Blogs are a great way to keep your website fresh and provide useful content for readers. They also help with SEO and improve a company’s search engine rankings.

Some people choose to blog about their personal life and experiences, while others choose to share the latest news and trends in a specific niche. For example, a fashion blog may focus on specific styles or how to style thrift store finds.

Another type of blog is a sports blog. These blogs can be focused on a specific team or sport, like Kollege Sports, which covers college football and basketball.

These types of blogs often include rich photos and videos to keep their viewers engaged. They are a great way to connect with your audience and showcase your unique skills and expertise.

Businesses of all sizes use blogs to engage with their customers and promote new products or services. They can be found on a company’s website or on an external platform like Medium, which had 60 million monthly readers in 2017.

B2B companies especially find that company blogs help with SEO and increase brand awareness by showing their audience what makes them different from competitors. They can also generate word-of-mouth leads, which is important for business growth.

Infographics

Infographics are a great way to share information and keep readers engaged. They can also improve your website’s conversion rates and increase the number of natural backlinks to your site.

The type of infographic you choose for your website depends on what your goals are. For example, if you’re a service firm, it’s likely that you want to attract people to your website and show them how you can help them. However, if you’re in the automotive industry, your goal would be to reach out to potential customers who are looking for a particular type of car.

In addition to attracting the right audience, your infographic should also be SEO-friendly and provide relevant information to your target audience. This will make it easier for search engines to index your content and bring it to the top of search results.

You should also make sure to use minimalistic design principles to create infographics that are easy to read and understand. This will ensure that your core message doesn’t get lost in the crowd.

Finally, you should include a call to action at the end of your graphic. This will encourage viewers to visit your site and subscribe to your newsletter.

While you may be tempted to churn out lots of infographics, it’s best to focus on one or two that resonate with your audience. This will ensure that you’re creating the most effective visuals for your business.

Videos

Video is a powerful marketing tool and is rapidly growing in popularity. With mobile video consumption increasing by 100% every year, businesses need to understand how they can make their websites more relevant and appealing to customers.

Videos can be used to showcase company culture and highlight key events. They can also be used to explain products and services. They can even be used to capture testimonials from satisfied customers.

Having videos on your website is an effective way to attract more visitors, increase engagement metrics like time spent on site and bounce rate, and drive more social media shares. However, it’s important to choose the right kind of videos for your business.

The best type of videos for your website are ones that are high-quality, curated to match your design theme, and include content that will engage your audience. These types of videos are likely to be more popular and attract more views than other kinds of content.

These kinds of videos are also known to provide an immersive experience that can entice visitors. They include animated videos, short films, and documentaries.

Another great type of video to attract more viewers is how-to tutorials. These can be simple or complex, depending on your business. They can also be live, allowing you to answer questions from your audience and build trust and loyalty with them.

It’s also a good idea to make sure your videos load quickly, so that they don’t slow down your site. Page load speed is one of the most important aspects of online marketing, and it’s something you should always test before going live.

In addition to providing your viewers with engaging content, videos can help improve your website’s search engine visibility and rank in Google. They can also drive traffic to your social media pages, boost email open rates, and help convert new visitors into leads.

Vibrant Colors

Vibrant colors are a powerful design tool that can enhance the user experience of digital products, especially websites and mobile apps. They can also be a great way to stand out from the crowd and make your design memorable.

The color palette for a website is often used to emphasize important information. It can help visitors distinguish between the website’s layout elements, maintain their focus, and read text more easily.

Some examples of vibrant website colors are blue, yellow, red, green and purple. These shades are commonly associated with modern and trendy designs, which is why they’re popular choices for many websites.

A vibrant green website color scheme is a good choice for e-commerce sites that sell products and services related to nature. Its fresh, refreshing feel is ideal for any company that specializes in natural and organic products.

Another popular color option is pink, which is a feminine and energetic hue that attracts both men and women. It’s a great choice for flower shops, jewelry stores, and other retail locations, as it communicates creativity, exuberance, and femininity.

Finally, brown is a comforting color that conveys wholesomeness and honesty. It’s a good option for websites that feature services or goods that are environmentally friendly, such as eco-friendly restaurants and natural cleaning products.

The color palette for a business website should be neutral and uncluttered, yet it can include bright, bold colors for added impact. These colors can be combined with white to create a clean, simple background for the website’s content.

Using vibrant colors can increase visual hierarchy and help users identify different layout elements by their physical differences. However, too much contrast can be overwhelming for the eyes and reduce legibility. To avoid this, designers should use a 60-30-10 proportion for the overall color palette. This will ensure that the visual composition is pleasing to the eye and allows for accents to be made gradually.

Easy Navigation

A website that’s easy to navigate and features a clean design is a great way to attract visitors. This is because users expect to be able to quickly access the content they’re interested in, so it’s important that navigation is straightforward and intuitive.

One simple technique for creating an efficient website navigation is to conduct a card sorting exercise, where you invite people in from different parts of your organization and ask them to group your site’s pages in any way that they think would make sense. This helps you see where your site’s navigation needs work and can help you improve it by matching it to your target audience.

Another great way to keep your navigation simple and clear is to use descriptive labels. This is important because it ensures that your website’s pages are clear to all readers, regardless of their level of knowledge.

You can also use keywords in your navigation to ensure that search engines index your site for relevant terms, which is helpful for SEO. The key here is to write labels that are informative and that match the way your audience naturally organizes your site.

Finally, incorporating a mix of timeless design elements and current trends can create an evergreen website that’s attractive to visitors, even as your business changes over time. This will increase the likelihood that your website will remain popular and generate more traffic.

Ultimately, the most useful website features are fast and easy navigation, better product descriptions, and visuals of products. Using these features will make it easier for your visitors to find the information they’re looking for, and it will also help them feel more connected with your brand.