PRIVACY POLICY

About This Policy

We have a firm and continuing commitment to the privacy of personal information provided by those visiting and interacting with any website controlled by SEObyAxy® and have created this policy to apply across our websites.

We hold the privacy of your personal information in the highest regard, and this policy provides you with details of how we collect and process your personal data through your use of our site, so you can make informed decisions about it.

When we talk about “us”, “we” or “our”, we mean SEObyAxy.com, the operator of the website from which you accessed this policy and any other websites controlled by SEObyAxy® (collectively “website”). We are the data controller and we are responsible for your personal data. When we talk about “you”, we mean you as a visitor, customer or user of this website or its services.

“Personal information” is information that directly identifies you, such as your name and email address, or data that could be used, on its own or in combination with other data, to identify you.

It is very important that the information we hold about you is accurate and up to date. Please let us know if your personal information changes using our Contact Form.

1. Staying Anonymous

You can browse our website anonymously. However, if you request information, contact us, create an account or purchase any of our services, you will need to identify yourself and at that point we will collect your personal information. If you do not give personal information to us, it will affect our ability to provide you with requested information or to deliver our services.

2. Collecting Personal Information

At all times we aim to collect only the minimum information we need for the services we are providing and to use it only for the purpose for which it was provided. The main way we collect information about you is when you give it to us. We may process the following categories of personal information about you:

Communication data, which includes any communication that you send to us, for example through the Contact Form on our website, through email or social media messaging. We process this data to communicate with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interest in replying to communications sent to us, keeping appropriate records and establishing, pursuing or defending legal claims.

Customer data, which includes data you give to us when you purchase services from us: your name, email address, billing details you choose to provide, order notes and purchase details. Payments are processed by PayPal and we do not receive or store your full card details. We process this data to supply the services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and our legitimate business interest of keeping records for accounting purposes.

Account data, which includes your name, email address, username, order history and the status of your email verification when you create an account. We process this data so you can log in, check your orders and receive your services. Our lawful ground is the performance of a contract between you and us.

User data, which includes data about how you use our website together with any data you post for publication on our website, such as a review. We process this data to operate our website, ensure relevant content is provided to you, keep our website secure and maintain back-ups. Our lawful ground is our legitimate interest in properly administering our website and our business.

Technical data, which includes your IP address, login data, browser details, length of visit, page views and navigation paths, time zone settings and the technology on the devices you use to access our website. This data comes from our analytics tools (we use Google Analytics). We process it to analyse the use of our website, to administer and protect our business and website, and to decide our marketing strategy. Our lawful ground is our legitimate interest in properly administering and growing our business.

Marketing data, which includes your preferences in receiving marketing from us and your communication preferences. We process this data to send you information that may interest you and to understand how well it works. Our lawful ground is either your consent or our legitimate interest in growing our business.

We do not sell your personal information, and we do not share it with third parties for cross-context behavioural advertising.

3. Collecting Information From Third Parties

We collect personal information about you when you give it to us and when it is collected by our website. We may also receive information from third parties, for example analytics providers such as Google and providers of payment services such as PayPal. These third parties may be inside or outside the United States.

We may automatically collect certain data from you as you use our website by using cookies and similar technologies. This information forms part of the personal information described in this policy. We will not intentionally collect personal information that is unintentionally disclosed.

4. Collecting Sensitive Information

We do not intend to collect sensitive information about you, and we ask you never to disclose information about your health, racial or ethnic origin, political opinions, religious beliefs or sexual orientation on our website or on any social media account associated with our business.

5. Children’s Privacy

Our website and services are intended for adults and are not directed to children. We do not knowingly collect personal information from children under the age of 13, and you must be at least 18 years old to place an order. We will make reasonable efforts to delete any details of users under the age of 13 where a parent or guardian has notified us that such details have been obtained.

By providing us with your data, you confirm that you are over the age of 13. If you are over 13 but under 18, you may use our website only with permission and guidance from your parent or guardian.

6. Testimonials

If you provide us with a testimonial, you give us your consent to display your name and the date of service delivery on our website or in our other marketing material, together with the content of the testimonial. We may edit your testimonial but will only do so where possible without changing the meaning of what you have said. We may store and use your testimonial for up to 7 years from the date it is given. We process this information based on your consent, which you may withdraw at any time using our Contact Form.

7. Marketing Communications

Our lawful ground for sending you marketing communications is either your consent or our legitimate interest in growing our business. We will not share your personal data with a third party for their own marketing purposes without your express consent.

You can ask us to stop sending you marketing messages at any time by following the unsubscribe link in any marketing message or by emailing us, and we will honour your request promptly. If you opt out of marketing communications, this does not apply to messages about your orders and account, such as receipts and verification codes.

8. Social Media and Links to Other Websites

You can connect with us through our social media pages on YouTube and TikTok. We may provide links to other websites or use social networking services to communicate with the public about our work. When you communicate with us using these services we may collect your personal information. The social network will also handle your personal information for its own purposes and has its own privacy policy, so please become familiar with the privacy policies of any service you use.

9. How We Use Cookies and Other Identifiers

We use cookies and similar tools for these purposes:

• Essential cookies keep your cart, login and checkout working;
• Payment cookies are set by PayPal to process your payment securely;
• Analytics cookies from Google Analytics help us understand how our website is used so we can improve it.

The data collected by cookies does not usually identify you directly but may be combined with other information to identify you. The kind of information that can be collected includes device information, server logs including your IP address and the times you use our services, and approximate location based on your IP address. You can block or delete cookies in your browser settings, but if you block essential cookies, parts of the website such as the cart and checkout may stop working.

10. Use and Disclosure of Personal Information

In summary, as a legitimate business interest, the personal information we collect about you is used:

• to verify your identity;
• to enable you to use our services;
• to process orders, registrations and enquiries;
• to provide you with information about services that may interest you;
• to facilitate our internal business operations and keep our website secure;
• to improve our products or services and plan new ones;
• to monitor compliance with our Terms and Conditions.

We never sell, lend or lease your identifiable personal information. We may disclose your information to:

• third-party suppliers we engage to provide services on our behalf, such as hosting, email delivery, payment processing and IT administration. We require them to use that information only to provide the services we asked for, in line with this policy;
• payment providers if there is a dispute over a payment. For example, if PayPal contacts us regarding a dispute, we will provide PayPal with the activity information needed to resolve it;
• professional advisers such as accountants, lawyers, bankers, auditors and insurers;
• government bodies that require us to report processing activities;
• third parties where we are required to do so by law, or by a properly executed court order. We reserve the right to fully co-operate with any law enforcement authorities or court order requiring us to disclose the identity or other usage details of any user of our website.

11. Security and Overseas Recipients

We are committed to ensuring that your information is secure to industry standards. We use respected hosting services, firewalls, encrypted connections and other electronic and managerial procedures to protect the information we collect from misuse, interference, loss, unauthorised access, unlawful or accidental destruction, modification or disclosure. No system can be 100% secure and, provided we have acted in accordance with this policy, we are not responsible for loss you may suffer should your personal information be unlawfully accessed.

Using the internet necessarily involves the transmission of data across borders. Our hosting and storage systems have their data centres in the United States. Not all countries have the same level of privacy protection as the country in which you live. By using our website you acknowledge and agree to our processing of personal data across international borders in this way, and we do our best to protect your data to a similar standard by using providers with similar privacy protections.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.

12. Opt-out and Unsubscribe

Our marketing emails and newsletters have an unsubscribe option. You can also update your preferences at any time using our Contact Form. If you continue to receive communications you have unsubscribed from, please contact us and we will remedy the problem.

13. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

When deciding how long to keep data we look at its amount, nature and sensitivity, the potential risk of harm from unauthorised use or disclosure, the purposes of the processing and whether they can be achieved by other means, and legal requirements. For tax purposes we keep basic information about our customers (contact, identity, financial and transaction data) for five years after they stop being customers.

In some circumstances we may anonymise your personal data for research or statistical purposes, in which case we may use that information indefinitely without further notice to you.

14. Third-party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements or content. When you leave our website, we encourage you to read the privacy policy of every website you visit.

15. Updates

We regularly review this policy and may update it from time to time. The updated provisions apply from the date they are posted on our website, so we recommend that you revisit this page from time to time.

16. Your Privacy Rights

Depending on where you live (for example California and other US states, the European Economic Area or the United Kingdom), you may have the right to know what personal data we hold about you, to access it, correct it, delete it, receive a copy of it in a portable format, restrict or object to its processing, and withdraw your consent where we rely on it. You also have the right not to be treated unfairly for using these rights. We do not sell your personal information.

To exercise any of these rights, please contact us using our Contact Form. You will not have to pay a fee, although we may charge a reasonable fee or refuse to comply if your request is clearly unfounded, repetitive or excessive.

We may need to request specific information from you to confirm your identity and ensure your right to access your personal data. This is a security measure to make sure that personal data is not disclosed to anyone who has no right to receive it. We try to respond to all legitimate requests within 45 days, or within one month where European or UK law applies. Occasionally it may take us longer if your request is particularly complex; in this case, we will notify you.

If you ask us to erase your information, we will, if appropriate, delete your personal information from our active systems. Your personal information will however continue to be stored within our backups until they are next deleted in the scheduled cycle. We keep a log of your request so that, should a backup be used to restore our systems, your information is removed again.

If you are not happy with any aspect of how we collect and use your data, we would be grateful if you would contact us first so that we can try to resolve it. You also have the right to complain to your local data protection authority or state attorney general.

Contact Us

Questions about your privacy? Use our Contact Form.