Whether you’re a newbie or a veteran, there are many ways to promote your website on Google. You just need to know which strategy to use, and where to focus your efforts.

Long-tail keywords

Using long tail keywords to promote your website on Google is an effective strategy that can increase your traffic. Long tails are more specific than their head keyword counterparts, and they allow you to rank well and convert more visitors into buyers.

These types of keywords are also less competitive, meaning they are easier to rank. You can find long tail keywords by using tools like Google Keywords Planner or SEMrush, or by simply browsing through blogs and forums that your target audience hangs out on. You can also look for keywords in Google’s autocomplete feature, and check the titles of the latest threads to see what users are asking.

Using long tails is an easy way to increase your traffic, and your conversion rate. A long tail is a long and specific query, which gives you an edge over competitors who are using short phrases. You can also integrate long tails into your content to show users that you are aware of their intent and want to serve them better.

If you’re not familiar with the term “long tail,” you can read Chris Anderson’s book The Long Tail to understand how a niche market can be profitable. You’ll find that most products and services have a market, and you can use this knowledge to improve your own business.

Another way to find long tail keywords is by using a free keyword research tool. One such tool is Answer the Public, which allows you to search for keywords for free. Another tool, SEMrush, is a premium SEO platform that allows you to spy on competitors and find keywords they are using. It has advanced filters that allow you to sort by keyword volume, keyword difficulty, SERP features, and more.

A final trick for finding long tail keywords is to use Quora, which allows users to post questions and answer them. This is a great source for long tail keywords because people are often asking the same questions in Google. In addition, the answers are often very useful.

When it comes to long tail keywords, it’s important to find the right one for your business. The best long tails are those that are specific and relevant to your target audience.

Internal linking

Using internal linking is an important part of promoting your website on Google. When done properly, this will improve your ranking, improve your user experience and help users find your content.

Internal linking can increase the importance of certain pages, especially those that are low-value. This is because Google views links that have value as more important. You can also use internal linking to point to your most informative articles. It will also show Google what is important on your site.

For example, a bicycle fit guide could be linked from a product page. Similarly, a service guide could be linked to a bicycle fit guide. This will signal to Google that you have new content.

Another reason to use internal linking is to give you control over your anchor text. This is especially important for SEO. The right anchor text will tell readers what the linked page is about, and it will make it appear less spammy. The old fashioned way was to stuff keywords into the anchor text, but this has been penalized by more sophisticated search algorithms.

You can also use internal links to connect new pages to existing pages. This will help you define your site’s architecture.

You can also use internal linking to help you sort your pages. This is especially important if you have a lot of pages on a single domain. Using internal linking to connect to other domains will also improve your rankings.

You can also improve your position in the SERPs by creating pillar pages. These pages can help improve the authority of all pages on a topic. They can also help you rank for more popular keywords.

One of the most important things you can do to guide your users and Google is to implement an internal linking strategy. This strategy is designed to strengthen the authority of your internal pages and point Google to the most important topics. You can use Yoast SEO to find articles that are related to yours, and you can also find articles that have been written years ago.

This strategy works well for companies that blog. You can also link to other articles from your blog posts.

Optimizing for mobile browsing

Investing in optimizing your website for mobile browsing on Google is a good way to improve your search rankings and bottom line. In order to get the most out of your mobile optimizations, it is important to understand best practices. Using the right tactics can boost your search rankings and keep your bounce rate down.

When optimizing your website for mobile browsing on Google, you want to focus on three main areas: speed, navigation, and images. The first thing you should do is ensure that your page load time is as fast as possible. This can be done by using responsive design. You can also use a CDN (content delivery network) to cache content. If you are using a CMS, make sure to avoid plugins that may slow down your website.

You will also need to test your website’s performance on different browsers, operating systems, and device types. For instance, your site might load fine on a desktop, but take two or three times longer on a mobile device. In this case, you should investigate the cause of the slow loading time.

To optimize your website for mobile browsing on Google, you should also make sure that all your images are properly formatted. This can be done by compressing your images and using media queries to set a minimum range feature for your images. Using a media query will also allow your content to adapt to the device that is accessing it.

You should also test your mobile pages with Google’s Mobile-Friendly Test. This will help you find problems with your interface and user experience. You can also check your website’s speed through Google Search Console.

Mobile users have different viewing habits, which creates opportunities to engage with them. For instance, some customers may want to enlarge images. Make sure to incorporate expandable images into your e-commerce SEO strategy.

Mobile websites should also include clickable links. This makes it easier for visitors to do business with you. You should also make sure that the font is large enough, and that the buttons are spaced out well.

You should also ensure that your contact forms and CTAs are easy to access on any device. These will encourage visitors to take action.

Setting up a business profile

Getting your business listed on Google is a great way to increase your online presence and generate more leads. Google offers a free Business Profile page to help you showcase your business. The page is optimized for online search, and can also help you drive more traffic to your physical storefront.

The first step is to create a Google account. This allows you to create a Google Business Profile, and you can also manage other business listings. This dashboard provides key insights into your audience, and how your business is performing on Google. It also allows you to track clicks through UTM parameters.

You can also get your business verified on Google. This involves mailing a postcard with a verification code. Then, you’ll be able to add photos and more information to your Business Profile.

Google’s Business Profile provides a listing that includes your business’ name, logo, and address. It also shows photos of your business, including a cover photo, interior photos, and 360-degree photos of your business. Moreover, customers can leave reviews for your business.

You can also customize your Business Profile with additional categories. For example, you can create a category for your car dealership. You can also add videos. These short video tours can show customers what to expect at your business. The videos should be between 30 seconds and 100MB in size.

You can also create an online store to sell products from your business. You can also add pictures of your store, or a portfolio of your window tinting work. Pictures of your business will be more compelling than just text alone.

Google’s Business Profile page is also a great way to share updates and offers. You can also respond to consumer questions and reviews, which encourages customers to leave feedback for you.

You can also use Google Maps and Search to maintain your online presence. Google will also allow you to change your business’s hours of operation, and custom-design hours for special events. You can even add a place marker to your Google Business Profile page to make it easy for people to find you on the web.