What Percentage of Web Traffic is Mobile?

what percentage of web traffic is mobile

How much web traffic is mobile? The answer depends on how you define mobile. Mobile users spend a smaller percentage of their time on the same website than desktop users. This means that if your website is optimized for desktop, you’ll likely see fewer conversions on mobile. In addition, people tend to spend longer sessions on their desktop computers than they do on their mobile devices. If you’re a website owner, you’ll want to pay special attention to mobile users.


While mobile usage is growing steadily, desktop users still dominate many categories. Social networks, gaming, and food and drinks are the top categories visited by Americans on desktops. In comparison, people worldwide spend more time on desktops, though the percentage of visits per session remains lower than that of mobile devices. Furthermore, desktop users are still more likely to spend longer on a website than mobile users. In terms of total time spent on a website, desktops still have the edge in most categories, including finance and social networking.

This is significant for businesses, because a website’s mobile responsiveness will determine whether or not a business succeeds. Nearly half of all internet traffic is mobile. By 2021, there will be 4.66 billion internet users – 60 percent of the world’s population – using the internet. That’s an astonishing number. Moreover, this figure is rising. Every day, about 875,000 new users are turning to the World Wide Web. Among them, 92.6% use mobile devices.

Despite the rapid growth of mobile devices, the U.S. will still retain a sizable desktop market. Moreover, desktops are still useful in many professional settings. By 2022, 68.1% of web traffic will come from mobile devices, and that number is expected to rise even more. In the meantime, despite the massive growth of mobile internet users, the desktop market will still continue to grow.

Whether or not a business can benefit from mobile internet usage, it will ultimately make a difference. It is important to remember that mobile users are primarily driven by social media apps. Facebook, Instagram, Twitter, and WeChat, for example, account for three-fifths of mobile internet usage worldwide. By 2020, these apps will account for more than five hours of daily mobile usage, up from one hour in 2000.

Smartphone users are increasingly turning to mobile to make purchases. In July alone, four out of five mobile users made purchases using their devices. Apple and Amazon Sites were the most popular sites for mobile purchases. These retailers and multi-channel companies have accounted for more than 50 million visits. Walmart, Target, and Best Buy accounted for ten million and seven million visitors, respectively. According to some estimates, m-commerce will account for 53.9% of all e-commerce sales by 2021.

Video is expected to account for 82% of all Internet traffic by 2020

According to Cisco, video will account for 82 percent of all internet traffic in 2020. The traffic from video streaming and downloading will increase by 88 percent over the current year. In 2017, internet video usage accounted for 56 exabytes of data each month; by 2022, that figure will quadruple to 240 exabytes per month. The study also notes that a combination of on-demand content and traditional TV will generate nearly half of all internet traffic.

According to Cisco, video traffic will increase four-fold by 2021, making up nearly eighty percent of all Internet traffic. The forecasts do not include casual online gaming, networked console, or multiplayer virtual-world gaming. During the same time period, casual online gaming is predicted to double, accounting for 6% of consumer Internet traffic in 2021. Video will also surpass the amount of data consumed by traditional forms of Internet usage, such as reading and writing, as well as math.

Today, more than a third of the global internet audience watches videos. Streaming video will account for over two-thirds of all Internet traffic in 2020, and it is expected to increase to eight-fifths by 2022. Streaming video is already responsible for more than two-thirds of all consumer web traffic today, and it is set to double to eight-fifths of all Internet traffic by that time.

In addition to the emergence of online video as a source of information, video is also a powerful marketing tool. According to Cisco, video will account for 82% of all consumer Internet traffic by 2022, which is 15 times more than in 2017. This means that businesses will have a great opportunity to leverage online video to increase brand awareness, generate leads, and boost sales. The internet has never been so popular, and the future of video creation is very bright.

According to Wyzowl, 80 percent of web users prefer to watch videos over any other content, including sales demos or webinars. This is a staggering statistic that makes the role of video in advertising even more crucial. When used wisely, videos can effectively connect with audiences and inspire them to take action. These are just some of the many reasons why video is such an effective marketing strategy.

Mobile apps account for 56% of web page views

More people are using their smartphones to access the internet. In fact, more than 83% of U.S. residents access the Internet using a mobile device. In addition to phones, mobile users use social media apps such as Facebook and Twitter. Facebook alone accounts for 95.1% of active Facebook traffic. According to a Nielsen study, more than one billion people will use a mobile device to access the internet in the next 12 months.

The growth of mobile usage has outpaced that of desktops. More people are using their mobile devices than ever before to access the internet, whether it’s for social media, crafting emails, reading news, or shopping. In fact, a recent study by BroadbandSearch revealed that users spend an average of 203 minutes on their mobile devices each day, including mobile internet apps. And, with dedicated apps for virtually everything, users can easily access and use their favorite content while they’re on the go.

This trend has created a unique opportunity for marketers. The ability to reach mobile users with relevant content is more affordable than ever. Mobile users spend a third more minutes on a mobile device than on a desktop computer, and they’re far more likely to purchase a product or service than on a desktop. Despite these advantages, mobile users aren’t the only ones using mobile devices to access the web. While there is a great demand for mobile apps, the most popular industries aren’t necessarily the most engaging. Beauty and fitness led the way, followed by Home and Garden.

Overall, mobile users prefer mobile apps over mobile websites. A study by Compuware found that 85 percent of mobile users prefer mobile apps to mobile sites. Moreover, they prefer browsing mobile apps over mobile sites. So, why are more people using mobile apps instead of websites? There are several reasons. One reason is convenience. Mobile users associate apps with time savings. Many people use apps for various activities, including banking, shopping, and other activities.

Conversion rates are lower on mobile than on desktop

While there are several factors that contribute to the lower conversion rate on mobile devices, one major factor is the thumb zone. The thumb zone is the general area where smart devices users can reach items. It’s very important to position all of your CTAs and share buttons inside this zone, but be sure to avoid destructive buttons. In addition, make sure that your CTAs are clearly placed. If they’re not, they may decrease your conversion rate.

While desktop users are more likely to convert than mobile users, most conversions happen on the desktop. This is because they are more likely to make a purchase and invest more time in the browsing process. Moreover, the desktop users have secure access to information and are more likely to purchase products or services. Therefore, mobile users are less likely to convert. However, it is important for brands to optimize their user experience across all devices.

To improve the conversion rate on mobile, you can use a tool like Google Page Speed Insights. Google Page Speed Insights will help you analyze how your mobile site is performing and make recommendations. In terms of the UX of your site, try following the same conventions that you follow for your desktop site. Your site should be easy to navigate and minimize steps needed to make a purchase. If your mobile users are experiencing a slow-loading experience, you should make sure your mobile site loads as fast as possible.

If you’re not sure whether your conversion rate is lower on mobile, try using a Relative Mobile Conversion Rate calculator. This tool provides a more accurate reflection of conversion rates over time. You can easily create a customized spreadsheet to calculate your conversion rate. The best way to estimate this ratio is to look at your desktop and mobile conversion rates side by side. The Relative Mobile Conversion Rate is useful because it can help you see the differences and compare them.

Another way to analyze the difference between desktop and mobile devices is to view the screen resolutions of your customers. Google Analytics has a report that will allow you to compare your conversion rates on different devices. The report can be found in Audience > Mobile Devices. The screen resolution of a mobile user can be different from that of a desktop user, so this may be an indicator that your content is not optimized for the device.