When someone searches for something on a search engine, they may find a variety of results. Whether they are looking for sushi in New York or a local Japanese restaurant in Los Angeles, they will likely get suggestions that are within the area of the searcher. It is important for local businesses to optimize their listings for local searches, as a local business may not rank well in a different city. Search engines use geolocation to help users make quick decisions. A person looking for sushi might search for local restaurants that serve sushi and look at the top results in that area. Then, he or she would make a decision based on the results. [...]