What Are Backlinks?

In the early days of the internet, search engines did not use links to rank results, and so results were based purely on human valuation. The founders of Google realized this and decided to rely on votes cast by external pages, known as backlinks, to rank search results. In fact, according to a recent study by Authority Hacker, backlinks are the most significant factor for SEO success. But how do you find out what backlinks are and how do you use them to your benefit?

Quality backlinks

Aside from boosting your ranking on search engines, quality backlinks can drive you traffic, new readers, and qualified leads. To be successful with backlinks, you must use topically relevant content and maintain consistency in your backlink building efforts. The quality of your copy includes the text of your pages, wording for navigation, and categorical structure and layout of your content. To avoid losing traffic, consider using the Alexa tool to track traffic.

Blog commenting is a great way to get a backlink from a high-quality domain. However, be careful to create an unnatural backlink profile – guest blogging is often done in order to gain high-quality backlinks. When guest blogging, make sure to add your links to your existing articles and explain how your content would benefit their readers. To acquire quality backlinks, you should focus on creating high-quality content that people will want to share.

High-quality websites are one of the most important factors in quality backlinks. Not only do these sites have a high domain authority, but they are also trustworthy. Search engines use seed sites to assess the quality of websites. If a website has lots of these, it will have a higher TrustRank and a higher quality backlink. These websites are considered “high quality” by Google because they are highly trusted. However, getting high-quality links from these websites is not an easy task.


PageRank was created by the founders of Google, based on the notion that a web page’s quality is determined by its backlinks. This system has evolved over time, and today, it is used to determine search results, sparking a massive demand for backlinks. While the concept behind PageRank isn’t new, many SEO experts are still confused about its current state. PageRank is the core ranking signal for websites, but it has been affected by many other factors as well.

To increase PageRank, you can post your website’s link on a high-quality webpage. However, it’s not as easy as it sounds. For instance, some sites require various steps before their backlinks are considered legitimate. Wikipedia, for example, is considered a reputable source, but it requires the website owner to edit articles before they become backlinks. Adding this filter to your Best by links report is a good way to identify broken pages.


A common misconception in SEO is that all backlinks are created equal, so what should you look for? There are a number of factors that go into the relevancy of backlinks. The following paragraphs will provide a general overview of what to look for in a backlink. You will want to pay particular attention to the anchor text. While most links have some relevance, there are some that do not. Here are some ways to increase your link relevancy.

Relevance is a metric that Google uses to determine the relevance of a backlink. In addition to the page’s domain authority, Google’s relevance is determined by its content. Google prioritizes relevant sites over those with low authority and little content. Relevant backlinks will increase your reference profile, which is important for good SEO. You can measure this by analyzing your competitor’s links with tools such as Ahrefs, Semrush, Majestic, and Serpstat.


The popularity of backlinks is a measure of the authority of a site. Backlink popularity is one of the factors that Google considers to give a site more weight in a search. Domain rating is a more accurate measure of the strength of your backlink profile, as it applies to the whole website, rather than the individual pages. Domain ratings are still measured on a logarithmic scale, but they do allow you to estimate the amount of search engine traffic coming to your site.

There are three ways to measure the popularity of a site’s backlinks. Majestic uses the Citation Flow and Trust Flow metrics, while Ahrefs measures the strength of a site’s backlinks through a “Citation Graph.” Both sites include the popularity of specific pages in the analysis, but Ahrefs separates them. It is important to remember that Ahrefs is more advanced than Majestic, as it has more detailed reports.

Editorially placed links

Editorially placed links are links to your site that are not paid for or included for incentives. These links should look natural and are not placed to influence the ranking of the site. This is a good strategy for any site, not just for those who are looking to rank high. In addition, these links can increase the number of visitors to your site. Here are some tips on using editorially placed links to improve your ranking on Google.

The anchor text for an editorial link is the part of the link that people click on. When it comes to SEO, anchor text is one of the most important components. Editorially placed links are the most natural way to rank high. When people link to your site, they are more likely to be clicked on than links that are unnatural. Google also doesn’t value these editorial links as highly as paid links, so you don’t have to worry about getting penalized for them.

Dofollow and nofollow backlinks

You might be wondering which is better for SEO. To help your website get more traffic, you can add a nofollow attribute to your website header. This will indicate to search engines that the link is not recommended. Google will penalize your site for non-standard content. However, if you want to earn better rankings, you should use a mix of both types of links. There are numerous case studies showing the benefits of both types of links.

To benefit from dofollow links, your website must be featured on a reputable site. Not every blog, news website, or website can have this type of link. For example, a CNN article is not a reputable site. Getting a dofollow link will boost your Page Rank, improve your SEO points, and provide more link juice for your website. Google prefers genuine links. Nofollow links, on the other hand, have a ‘nofollow’ tag that instructs search engines to ignore the link. In some cases, this does not affect the rankings at all.

Dofollow links

Search engines crawl a website by passing “link juice” from one page to another via dofollow links. These links pass link juice from reputable sites to another page, increasing the PageRank of the destination site. In contrast, nofollow links do not pass link juice and don’t improve the site’s page ranking. The nofollow attribute was introduced by Google in 2005 to combat spam. Its primary purpose is to make backlinks less valuable to search engines.

Public relations is an essential component of good SEO. If people are not aware of your brand, they will not link to it. Using public relations is not a quick fix, but it is essential to your overall success. Public relations is a powerful tool for gaining high-quality backlinks. To maximize its benefits, you should create compelling content and share it on forums and news sites. Then, you can also guest blog on other websites to generate referral traffic and SEO boosts.

Dofollow links from high-authority sites

Dofollow links are hyperlinks that pass on link equity from another website to your own. The more dofollow links you have, the better! Not only does this boost the overall quality of your website’s SEO, but it also makes it much easier for crawlers to find your site. In addition to passing link equity to your site, dofollow links help improve your website’s page rank, which in turn means more clicks, conversions, and visibility.

When building a link profile, it is always best to include a mix of dofollow and nofollow links. When you create dofollow links from high-authority sites, you will help your page’s PageRank by passing link juice from the original site to the destination. This can make your site appear more authoritative and credible. While nofollow links are not as important as dofollow ones, they can greatly boost your search engine optimization efforts.